My work in lettering and illustration originally started as a hobby to design prints for my own home that I had envisaged but just couldn’t find anywhere. I made the decision to launch Daisy & Joy because I wanted to offer other people the possibility of a custom design to suit their interior style for times when they just can’t quite find what they are looking for. To read more about my story and how I got into lettering & illustration, head over to my blog post titled ‘How we got here’. Initially, Daisy & Joy specialised in custom prints, but I have since expanded the range of products available to include greetings cards, notebooks, handmade bookmarks, gift tags and my first colouring book.